Marketing concept successfully incorporated at Nordhausen University

"Nordhausen University breaks all the records!" This headline recently graced the university’s latest press release. This coming semester, over 800 new students will be beginning their university education at Nordhausen. The university’s recent recruiting success is not coincidence, but the result of a well conceived marketing campaign.

The campus recruiting campaign conceived by milch & zucker promotes the many benefits and advantages of Nordhausen University of Applied Sciences while at the same time fulfilling the myriad demands and expectations of students and applicants. Thanks to its clear and concise mission statement and a communications concept that leaves nothing to be desired, Nordhausen University has been able to set itself apart from its competitors. The claim "We take you personally" reflects the many reasons why this university is unlike any other. And the results were indeed impressive, as you can see.
We will be presenting a comprehensive case study of this campaign in the near future.
Link to the press release (available in german only)...