Situation:
In 2012, the Dutch company Ahold expanded to Germany with its convenience shop concept “Albert Heijn to go”. Branch stores with locations in North Rhine-Westphalia of the employer hitherto unknown in Germany needed to be staffed with the right personnel in a short period of time.Task:
Developing a communication strategy and fitting advertising material for the quick, simple and effective recruiting of personnel for staffing branch stores. With a focus on young, fresh and dynamic people with personality.Solution:
Quick and personal contact with the target audience according to the “easy access” principle is the basis of the communication. The core message “lekker arbeiten” (“work deliciously”) is used with all advertising media with potential for action.
In 2012, the Dutch company Ahold expanded to Germany with its convenience shop concept “Albert Heijn to go”. Branch stores with locations in North Rhine-Westphalia of the employer hitherto unknown in Germany needed to be staffed with the right personnel in a short period of time.Task:
Developing a communication strategy and fitting advertising material for the quick, simple and effective recruiting of personnel for staffing branch stores. With a focus on young, fresh and dynamic people with personality.Solution:
Quick and personal contact with the target audience according to the “easy access” principle is the basis of the communication. The core message “lekker arbeiten” (“work deliciously”) is used with all advertising media with potential for action.
