Situation:
BASF, one of the largest chemical companies of the world, positioned itself anew in 2008 – as The Chemical Company. The name recognition as an employer differs greatly between different regions.Task:
Developing the global EVP and the employer branding campaign based on the simultaneously emerging global image campaign. Establishing a consistent, global employer appearance.Solution:
Opposites attract, if the chemistry adds up. BASF is “The Leading Chemical Company” and definitely among the top of the world in all things chemistry. Every day, over 110,000 employees create chemistry that connects.
BASF, one of the largest chemical companies of the world, positioned itself anew in 2008 – as The Chemical Company. The name recognition as an employer differs greatly between different regions.Task:
Developing the global EVP and the employer branding campaign based on the simultaneously emerging global image campaign. Establishing a consistent, global employer appearance.Solution:
Opposites attract, if the chemistry adds up. BASF is “The Leading Chemical Company” and definitely among the top of the world in all things chemistry. Every day, over 110,000 employees create chemistry that connects.
