In 2013, Boehringer Ingelheim had a high demand when filling vacancies in all areas of quality assurance. Especially in the target group “Professionals”.Task:
Developing measures and touch points concerning the quality of the job environment, pharmaceutical manufacturing and chemistry and increasing the rate of applications.Solution:
Profile analysis of professional pharmacists and chemists. Afterwards, development and launch of a quality campaign on precisely defined channels and touch points for pharmacists and chemists. All measures, such as e.g. Google Ads, banners, video messages or ads, lead to a landing page specifically tailored to the needs of the target audience. No detours. No media disruption. The expectations of the candidates of this specific target audience regarding content and process speed are satisfied on the landing page and had a positive influence on the recruiting process.