Situation:
Erich Sixt said: “Great commitment, thinking unconventionally and acting entrepreneurially are important for success – that I know from personal experience. Therefore, we are continuously looking for junior employees that roll up their sleeves and convince us with innovative ideas.”Task:
Potential target audiences shall recognize and understand the benefits of the company strategy for themselves – as employees. People looking for a company/branch in which they have to react dynamically to constant change, so that they do not remain in one place – neither hierarchically nor intellectually. This does not necessarily require entrepreneurial thinking, but a good amount of common sense and an interest in the issue.Solution:
It needs motifs and lines that spark up quickly and directly in communication. As people who spend a lot of time in this dynamic environment will only see the tail lights.
Erich Sixt said: “Great commitment, thinking unconventionally and acting entrepreneurially are important for success – that I know from personal experience. Therefore, we are continuously looking for junior employees that roll up their sleeves and convince us with innovative ideas.”Task:
Potential target audiences shall recognize and understand the benefits of the company strategy for themselves – as employees. People looking for a company/branch in which they have to react dynamically to constant change, so that they do not remain in one place – neither hierarchically nor intellectually. This does not necessarily require entrepreneurial thinking, but a good amount of common sense and an interest in the issue.Solution:
It needs motifs and lines that spark up quickly and directly in communication. As people who spend a lot of time in this dynamic environment will only see the tail lights.
