The Bosch business sector Packaging Technology with the headquarters in Waiblingen near Stuttgart is one of the leading providers of process and packaging technology, employing 6,200 people.Task:
Developing a new, globally understandable slogan for the business sector and a globally effective ad campaign. Clear, comprehensible messages. Clear structure. Not excessive. Premium key visuals. Modular design. A more emotional appeal than previously. Solution:
With the new positioning and the new motto “Packaging. Processing. Excitement.”, Bosch Packaging Solutions will move even closer to its customers in the future. The uncontested technological lead is complemented and strengthened by the strategic component of customer satisfaction – placed on centre stage with a message for satisfaction understandable across the globe: A simple smile.
Customer-relevant subjects, such as simplicity, reliability and economic feasibility constitute the editorial framework of the sector-spanning motifs. The campaign motifs in 7 languages (digital + print) will be published within the international special interest environments.