Finanz Informatik, the result of a merger between Sparkassen Informatik and FinanzIT, is the IT service provider for all Sparkassen organisations in Germany. From the originally eleven autonomous data centres of the Sparkassen organisations, Finanz Informatik emerged through a series of mergers between 1997 and 2008. Today at the three locations in Hanover, Münster and Frankfurt am Main.Task:
Our target audiences are looking for an employer in the region allowing them to conciliate family and work in the future. Their secure job offers long-term prospects (due to security, diversity and development), and they find colleagueship and appreciation every day.
The FI offers the entire array of IT, with a high federal relevance – from developing and providing IT applications, networks and technological infrastructure to operating data centres and advice, training and support. On the one hand, this variety is the basis for the diverse fields of interest and career paths – 123 million supported customers, 43 million online accounts, 24,693 ATMs and 14,155 bank statement printers, 98 billion concluded technological transactions per year and 52,490 terrabyte of storage capacity of the 26,740 proprietary servers are an impressive basis for interesting activities. And on the other hand, the basis that allows constant further development. This can only work with substantiated training of employees, who are offered more than 4,500 internal and external training opportunities with more than 11,000 seminar days per year.
Solution:
“Become the cherry on top of FinanzInformatik.” Wants to draw the quickest and simplest connection between Finanz Informatik and the potential needs of the target audiences in order to make the manifestation in the relevant set easier. On the side of rationality, there are many good reasons. The thing lacking was a visual idea that could easily spark. The quick and easy connection is first and foremost delivered through a visual gimmick, where in future the initials of Finanz Informatik in the characteristic Sparkasse red will play the central role of the desires and potentials of the target audience.s
