Situation:
Diversity & Inclusion lead to higher growth potential in a globalised market environment. Boehringer Ingelheim is aware of that. Variety, however, also means facing them with respect, openness, acceptance in accordance with the company values.Task:
Developing and realizing an image video supporting the central campaign idea “Tree of Innovation”.Solution:
Only people that know the world can improve it. Understanding is the best soil for innovation. Diversity is the best soil for understanding. The people at Boehringer Ingelheim are a reflection of the diverse culture that we have put in the centre of attention. It was important not to re-invent or artificially stage anything, but instead to document what has been experienced on a daily basis for decades.