For more than 130 years, Bosch has been offering its employees across the globe the opportunity to shape the future as part of a globally leading technology and service company. They all share one guiding theme “Technology for life.” This is characterised by innovations and meaningful technologies, improving the lives of people.Task:
Developing and rolling out a globally standardised HR campaign – carried by all employees at more than 440 locations in more than 60 countries. By people that share the vision of the company’s founder, providing the technological and ideological soil to each idea so it can grow and achieve something great.Solution:
Where something large becomes something meaningful. The new campaign with the headline “Let’s be remarkable.” is intended to put the meaningful work of Bosch on the centre stage. It is a direct invitation to all potential candidates to achieve something meaningful together. In short: An opportunity for idea generators across the world to become part of something big.