Situation:
Globally, the energy company employs around 80,000 people, roughly 6,000 of which are from Germany. The best-known brands of the company located in Bochum are ARAL and Castrol. And BP has a lot to offer. That fact shall be embedded even further in the hearts and minds of potential employees.Task:
Analysing employer attractiveness, developing a strategically sound employer brand as a basis for a fitting communication strategy to appeal to different target audiences.Solution:
Assessment via focus groups, interviews, secondary/competition analysis and EVP workshop. Essential point: “Our work is characterised by thinking, looking ahead, deciding. Always with a clear goal before our eyes. Always acting with courage, respect and contemplation. That is how we are. And that is how we will remain successful together. Welcome to BP.”
Globally, the energy company employs around 80,000 people, roughly 6,000 of which are from Germany. The best-known brands of the company located in Bochum are ARAL and Castrol. And BP has a lot to offer. That fact shall be embedded even further in the hearts and minds of potential employees.Task:
Analysing employer attractiveness, developing a strategically sound employer brand as a basis for a fitting communication strategy to appeal to different target audiences.Solution:
Assessment via focus groups, interviews, secondary/competition analysis and EVP workshop. Essential point: “Our work is characterised by thinking, looking ahead, deciding. Always with a clear goal before our eyes. Always acting with courage, respect and contemplation. That is how we are. And that is how we will remain successful together. Welcome to BP.”
