Vetter is one of the globally leading pharmaceutical service providers for the sterile filling and final packaging of syringes and other injection systems. It is additionally considered to be a strong development and important process partner and viewed as THE company by the industry in this area, and so are important for pharmaceutical advancement. Working for Vetter means working for the market leader.Task:
Developing the new employer communication on the basis of the developed EVP. The campaign – intended for the coming years – will launch with the motto: “Quality enables life.” This duality mirrors the foundation of Vetter and simultaneously the promise to its employees and patients. Medication manufactured by Vetter can enable patients to sustain and improve their quality of life. The employees can feel that and are proud of it.Solution:
By significantly distinguishing Vetter from other potential employers (of the region), and putting own strengths forward in a likeable way, we provide a visible positioning on the job market for the first time. As part of that, the Vetter-V is an autonomous and connecting element at the centre of all values, visually turning them into clear Vetter values. As a start, the campaign will be embedded into a fresher visual imagery, and the standard communication measures equipped with that. Accompanied by the editorial and technological facelift of the career website. Further plans include target audience-specific measures and a new image film.