The Westdeutscher Rundfunk (WDR) in Cologne is the largest broadcasting organisation of the ARD with more than 4,000 employees, as well as the broadcasting station with the second-most employees in Europe after the BBC. Apprenticeship positions, positions for practical training and trainee programmes are particularly popular; several thousand people will apply for about 120 junior positions per year.Task:
The administrative efforts of processing applications for all qualified jobs and the large work placement programme of the broadcasting station shall be massively reduced to achieve faster response times and to appeal to the target audience on the proper channels. People applying for practical training positions pass through an especially complicated multi-step selection process, where decision-makers from different departments are involved and large amounts of data of sample work (pictures, audio samples, video samples) must be provided. Furthermore, job ads and online applications must be be accessible.Solution:
After a public call for proposals, the order for introducing a suitable e-recruiting system was given to milch & zucker at the start of 2012. The recruiting processes are displayed digitally in the BeeSite Recruiting Edition, and manual processes have been mostly removed. Introducing the online application reduces the administrative effort of applicant management significantly, as all data is available in a structured way and can be processed further immediately. The regulations of the state of North Rhine-Westphalia regarding accessibility are completely complied with. Since November 2014, the BeeSite Recruiting Edition has also been used to fill externally advertised professional vacancies, a further expansion regarding the internal applicant market is planned.