The name promises something great. Elegance, quality, success. The work environment remains out of focus. With an unsupported recognition rate of virtually 100%, realizing a new market aspect is extraordinarily sensitive. Task:
A traditional assessment process to identify relevant factors of attractiveness is required. Keeping the contents in line with the regions, the USA, the Middle East, Asia and with the consumer brands is essential. Developing a campaign idea that satisfies both the stylistic demands of a premium brand and the content requirements of an employer brand. Solution:
The fitting idea is based on the internal activation of ambassadors. Approaches for motifs and lines are taken directly and uncut from the staff. The result is a visual and textual imagery that is more inspiring, more daring and more powerful than is usual in the HR sector.