The idea of the existing employer branding campaign from 2010 – putting the individual in front – arose from the merger between Software AG and IDS Scheer. The new company strategy is based on four mega trends and calls for a “digital revolution”.Task:
Adjusting the employer branding campaign to the changed situation thanks to the new company strategy. Software AG accordingly views itself as one of the driving forces of the digital revolution.Solution:
Big Data, cloud, mobile and social are the four mega trends of the digital revolution. These attractive assignments offer countless opportunities to incorporate your own story, as well as to realize and continue the story of your own career. Therefore it is time to write the history of the digital world anew. (Bring along your story and let’s write the next chapters of the digital revolution).