Situation:
KUKA is one of the global leaders offering robotics as well as installation and systems engineering, employing more than 6,300 employees on five continents.Task:
Developing a strategically profound employer brand as a basis for a communication strategy and development of the HR communication based on that – especially for engineers.Solution:
Determining employer attractiveness by means of focus groups, management interviews, secondary research and competitive comparison. Workshop-based employer value proposition (EVP) development with a continuously high rate of employee participation.
KUKA is one of the global leaders offering robotics as well as installation and systems engineering, employing more than 6,300 employees on five continents.Task:
Developing a strategically profound employer brand as a basis for a communication strategy and development of the HR communication based on that – especially for engineers.Solution:
Determining employer attractiveness by means of focus groups, management interviews, secondary research and competitive comparison. Workshop-based employer value proposition (EVP) development with a continuously high rate of employee participation.
