Competent addition to our product and brand marketingWe added almost 30 years to our marketing experience at milch & zucker in one fell swoop. Birger Schnepp joined us in his position as the Director of Marketing in mid-September. Welcome to the team, Birger!
The 56 year-old will be working directly with our general management, team, consisting of Ingolf Teetz (CEO), David Rosenberg (COO) and Kai Pawlik (CCO). He will be implementing the majority of his ideas and concepts alongside our colleagues from other milch & zucker departments, such as Creation.
Leading mind in corporate marketingSchnepp, who is an experienced multi-channel marketing and media expert, will now be responsible for all B2B marketing activities at milch & zucker, as well as for corporate and product communication.
“We are very glad Birger has joined our team. He will be helping us successfully communicate the added value of milch & zucker and our products,” says our COO David Rosenberg. “We have been looking for someone just like Birger. Because of this, we are very happy to be diving into this work together with him. Our goal is to increase loyalty among our existing customers, and get even more companies to choose our services.”
Experienced media specialist with roots in GießenBirger was looking for a new position, and quickly saw the advantages of working with milch & zucker: “I didn’t want to just be a consultant anymore, involved in 60 percent of the project. Instead, I wanted to take on responsibility, implement ideas and be a part of the success. That is what I can do here at milch & zucker.”
Birger Schnepp is well-equipped to take on his new duties. He has worked in executive positions for almost his entire career, and has advised and represented major companies for many years. He has a degree in Mathematics, comes from this region, and launched his career here as well. After working in positions such as Director of Digital Media & Strategy at CARAT Interactive, Director of Digital Strategy & Business Development at iProspect and most recently as Media Consultant at BRAIN in Munich, he is now returning to his regional roots.
Fresh momentum for a leading e-recruiting partnerWe are known throughout our industry as problem solvers, and are considered one of Germany’s most innovative companies. Our company is a unique blend agency and software company. Our services cover a range of technical and communicative aspects along the entire candidate journey – from initial contact to signing the employment contract.
The breadth of our portfolio and custom-tailored implementation make it essential to explain milch & zucker’s products and services to our customers. That’s just the right mission for Birger Schnepp, who stands ready to support our mission with his extensive digital marketing expertise. “I never would have thought I could find such a challenging job to match my skills in the region. I am very much looking forward the work that awaits me.”
In addition to his experience, expertise, and his great leadership skills, Birger also brings a close relationship with the University of Applied Sciences Mittelhessen to the table. He will continue to serve there as a guest lecturer in “Digital Marketing.” He will also be helping to deepen milch & zucker’s existing contacts with the university and its student body.Contact:
Director of Marketing
milch & zucker