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milch & zucker updates the bonprix career website 26.04.202113:38pm

Relaunch of the career website bonprix

Relaunch of the career website bonprix: Stay courageous.bonprix is Germany’s second largest online fashion store. It is one of the top 20 in Europe, and serves over 35 million customers in 30 countries. The company makes the majority of its [...]
Target audience gamers with milch und zucker, JobStairs and bonjwa 16.04.202113:37pm

Gamers as a target audience

What is the best way to reach gamers as a target audience? Smart technology and know-how. There were over 34 million gamers in Germany in 2020, and that number is growing. A third of them are within the age bracket [...]
Birger Schnepp Director of Marketing at milch & zucker 22.10.202015:40pm

Birger Schnepp new Director of Marketing at milch & zucker

Competent addition to our product and brand marketingWe added almost 30 years to our marketing experience at milch & zucker in one fell swoop. Birger Schnepp joined us in his position as the Director of Marketing in mid-September. Welcome to [...]
22.02.201910:19am

The 3rd gender and forms of address

Dear Mr./Ms. …But what about diversity? Gender-neutral forms of address and their use in the e-recruiting process.Following a resolution by the Bundestag, all registers of personnel must offer a third gender option as of 2019. Gender-neutrality in recruiting is important to [...]
25.06.201717:07pm

All for one!

All for one!Teamwork for the cultural fit. Do IT specialists choose a company that fits them, when choosing employers? Yes, cultural fit is of increased important as applicants have a free choice of positions. The tools and technologies used are [...]
15.12.201508:40am

Fusion Days 2015 – Signs of digitalisation and automation

Fusion Days 2015 – Signs of digitalisation and automation.Can IT and Marketing fuse into extra value for HR?For tech company milch & zucker from Bad Nauheim, the answer is yes. At milch & zucker, fusion happens everyday. As the name [...]