We are always working to expand the range of our online job portal Jobstairs – and the jobs posted there. Now we are starting a whole new chapter in this effort: starting now, JobStairs is the exclusive named sponsor of the Bundesliga basketball team “JobStairs GIESSEN 46ers”. We are so proud!
“Unsere Liebe ist nämlich rot” as the team slogan goes (Our love is red) – especially the Executive Board. which is why Ingolf, Kai and David didn’t miss the chance to land a marketing layup and intensify our existing partnership.
We served as a premium partner to the GIESSEN 46ers last season. Now we are taking our partnershpi a step further to become a named sponsor. Heiko Schelberg, Managing Director of the JobStairs GIESSEN 46ers, also thinks the collaboration is a great step, and he looks forward to seeing the ‘JobStairs GIESSEN 46ers’ take the court to present the brand to all of Germany.
Ingolf explains the background for expanding our commitment with an emphasis on online advertising. Online-based marketing would make sense – but it can lose its impact as users experience a growing flood of advertisements.
New marketing channels
Because of this, we are now also testing out a new marketing channel. The basketball Bundesliga plays in university towns and large citieis across Germany. Thanks to our named sponsorship, JobStairs is part of the action. All of the games are played on Magenta Sport, as well as on free TV on Sport1. The existing online campaigns will be accompanied by mobile targeting on game days. This allows us to elevate our JobStairs brand, and increase the chance of our customers’ advertisements being found by the right candidates.