March recruiting trends

Recruiting trends in March. Is there such a thing as diversity AI?

Back in 1973, the USA proved* that gender-specific formulations in job advertisements could keep women from applying for them, and result in discrimination. Today, in 2021, we have AI-based recruiting tools to find female candidates more easily and get them interested in relevant positions. Because: Language can play a part in discrimination. And: There is something you can do about it. Neuron based software systems continuously learn best practices and the latest trends.

* Sandra L Bem and Daryl J Bem. 1973. Does Sex-biased Job Advertising “Aid and Abet” Sex Discrimination? 1. Journal of Applied Social Psychology 3, 1 (1973), 6–18.

Recruiting 2021. What will change? What will remain the same?

Learn about trends. There are still three quarters left in the year, and the recruiting market is more volatile than ever before. It is affected by increasing digitization, shorter development cycles, and hyped up market trends that either solidify or disappear as quickly as they came. That’s what recruiting is today – volatile.

Extra insights for you: Hot tips from our research department and creative think tank are now available.

During our ICR online conference “Recruiting Trends 2021” from March 15th – 19th, we will be providing exciting insights and an outlook for what recruiting will bring in 2021. And what new features might become essential parts of our everyday lives. The conference will focus on technology and how it can be used to achieve your goals.

Automation, AI, matching or augmented writing will be discussed not only theoretically, but also through use cases: We have exciting insights on diversity and AI in recruiting; milch & zucker will be participating in “Recruiting Trends 2021” with a female-heavy team, as part of the round table discussion and with two webinars on artificial intelligence. We will start with theoretical basics, then address practical impacts and effects on the female candidate journey in collaboration with our customer PwC.

“Digitization, automation, AI, etc. – What is already possible and what’s coming next?”

Alongside other experts, Tania Teetz from our product development will discuss recruiting technology trends at a virtual round table. How can we better utilize technological possibilities like automation, AI, video, speech, matching or augmented writing in recruiting today, to make it not only easier for recruiters to do their work, but for candidates to find and apply for positions as well?

“The future of AI in recruiting: Trends, benefits, and diversity”

AI optimized content generates higher numbers of applicants, better applicant rates, and more qualified feedback with active sourcing. Targeted appeals to women rapidly expand diversity in recruitment by reformulating job advertisements in a neutral way using tools like BetterAds. During her presentation, our AI specialist Dr. Olena Linnyk will be providing insight into how the automatic perception of natural language is constantly improving, and how it benefits from the latest developments in machine learning methods and ongoing digitization. She is responsible for developing AI solutions in digital HR for milch & zucker – such as BetterAds, the AI-supported advertisement analysis cockpit.

You can request the BetterAds white paper “Augmented writing for job advertisements” here.

“Female leaders” with PwC. What does a female candidate journey look like?

We recently developed the “Female Leaders” campaign alongside our customer PwC. The goal is to ensure female applicants feel they are included in the audience for the job advertisement, and that the candidate journey is tailored to female needs.

Our employer branding expert Ricarda Rauch, and Bastian Schulte, Manager & Team Lead of personnel marketing, who is responsible for the campaign for PwC, will provide up to date practical insights on what the initial steps of female candidate centricity might look like.