Reaching technologically savvy experts, for example via JobStairs.Gamers today aren’t all teenagers – in 2021, recruiting has been involved in the gaming scene for many years already. In past years, however, this involvement took a different form. The number of gamers has remained fairly consistent over the last seven years at around 34 million, however their average age has increased to above 30. Their age distribution is also fairly balanced – from 10 to 60 . This becomes exciting for recruiting purposes because there are platforms where gamers of many different ages interact with one another. This makes it comparatively easy to reach potential candidates between the ages – for example – of 25 to 35 via just a few platforms. It is tougher to reach “classical” experienced professionals between 25 and 35 years of age.That makes appealing to them more complex. Communication on these platforms – whether advertisements or content – can therefore expand the range in the exciting gamer community.
Twitch. Bonjwa. JobStairsTwitch is one of the most important gaming platforms out there. Since 2011, around 15 million active users have been enjoying this top dog in the streaming world. There are an average of over 2 million active streams each day, and 65% of the target audience is male while 59% of all users are older than 25. Gaming platforms like Twitch, therefore, are a compact way to reach potential target audiences. Gamers share not only a common passion, but also similar socio-demographical characteristics. However, even among gamers, the principle holds true: Content beats advertisements! Companies that can address the gaming scene and develop content that is relevant to the community will be at a clear advantage.
Bonjwa? Bonjwa.Insiders are highly familiar with the name: Bonjwa has been one of the most important channels on Twitch since 2013. The boys from Hanover create content for German-speaking users, and produce gaming and entertainment formats for their own Twitch live streaming channel from their in-house studio. From World of Warcraft to talks and podcasts, and even cooking shows. And with around 86 hours, they have more live content than any other major German-speaking channel. JobStairs recognized the potential early on of using gaming to increase their range. They have been engaged in a positive collaboration with Bonjwa for five years now. The company launched its initial joint projects with the boys from Hanover in 2017. The very loyal Bonjwa core community includes a high percentage of IT professionals, meaning this group is technologically savvy, well educated, and has an above-average basic income. By directly integrating our job portal into the Bonjwa channel, JobStairs and jobs offered on JobStairs enjoy increased awareness among the target audience most receptive to relevant employer branding content.
Reach professionals more easily with JobStairs.
Since 2003, JobStairs has served as an alternative to other models on the German job portal landscape. It is a technology hub for recruiting managers, offering a mix of tools, low prices, and community “powered by milch & zucker.”
The flat rate pricing model is simple and transparent. Up to 100 job ads per year for just 17,900.00 euros The maximum price above 201 job ads per year to “open end” is just 24,450.00 euros. All job ads can be placed with no time limit.
The price includes InstantPage, an intuitive, in-house CMS which JobStairs members can use to set up state-of-the-art recruiting landing pages in order to conduct recruitment of specific target audiences in a flexible way, or recruit on a regional or seasonal basis. Of course, the page can reflect the company’s own corporate look. Pages are optimized for mobile devices and fully integrate all positions.
Modern AI is also included in the price, to easily create better job advertisements. To do so, the AI from BetterAds analyzes the titles and text of existing or newly created ads in real time in order to predict their range and potential for success. An augmented writing system automatically provides suggested texts for optimal formulations.
JobStairs already includes lots of smart technology and expertise to reach target audiences with lower availability.
This year’s exciting topicsOf course, that’s not all JobStairs offers. In addition to permanent integration in the daily Bonjwa streaming program – for instance in overlays, intros chatbot shortcuts to JobStairs pages, etc. – there are two special activities planned for 2021 specifically for the target audience of young professionals starting out in their careers. Two (live) events are on the schedule to use the loyal Bonjwa community as a trend barometer for future topics
- What will professional challenges look like in the future?
- What professions have the best future prospects?
- What are good ways to combine school, studying and career?
- What does new work really mean for us?
- What are the challenges for the job portal/job search of the future?
You are going to love this.Smart technology and innovative concepts? Do you want to learn how to reach potential target audiences with lower availability using JobStairs? Find all the information you need here for easy access. Information on JobStairs in compressed form is available here. Subscribe to our Youtube channel now. It also covers a range of other exciting topics.
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